
Novig Announces New Chief Product Officer
Founding engineer Ari Hirsch promoted to lead product design and engineering following the company's nationwide expansion

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Last reviewed: November 3, 2026
Florida has just one licensed online sportsbook, Hard Rock Bet, but eligible residents can also trade sports predictions on Novig. The platforms operate under different regulatory frameworks: Hard Rock offers traditional sportsbook odds and features like Flex Parlay, while Novig lets users trade against other participants and post their own prices. For Florida sports fans, the biggest differences are trading costs, parlay payouts, and rewards.
| Comparison | Novig | Hard Rock Bet Sportsbook |
|---|---|---|
Product type | Sports prediction market | Traditional online sportsbook |
Available in Florida? | Yes | Yes, Florida's only licensed online sportsbook |
Regulation | CFTC-designated contract market | Seminole Tribe gaming compact |
Who sets prices? | Other traders | Hard Rock Bet |
Can you post your own price? | Yes, through limit orders | No, sportsbook-set odds |
Pregame straight-trade fees | No maker or taker fees | Margin incorporated into sportsbook odds |
Sports markets | Winners, spreads, totals, props, and futures | Similar core markets, broader sportsbook catalog |
Parlays | Parlays and same-game combinations | Standard parlays, Flex Parlay, and SGP Max |
Partial parlay payouts | All legs generally must win | Flex Parlay can pay when some legs lose |
Early exits | Sell eligible straights; automatic early payouts | Cash Out on eligible wagers |
Rewards | Novig Points and Maker Credits | Legendary Reward Drops and Unity |
Retail locations | No physical sportsbook | Six Seminole casino locations in Florida |
Minimum age | 21+ | 21+ |
U.S. availability | 46 states plus D.C. | 10 sportsbook states |
New-user offer | Deposit $10, get $50 in Trade Credits | Up to $500 in conditional No Sweat Bet refunds |
Florida's 2021 gaming compact granted the Seminole Tribe exclusive rights to offer statewide online sports wagering under the state's sportsbook framework. Hard Rock Bet launched statewide in December 2023 and remains the only licensed online sportsbook in Florida. Novig operates under a separate federal regulatory framework: its contracts are traded through Ludlow Exchange, a designated contract market regulated by the Commodity Futures Trading Commission (CFTC). Instead of placing a wager against a sportsbook, users buy and sell event contracts at prices offered by other traders. Novig currently offers sports contracts in Florida under that federal exchange framework, without holding a Florida sportsbook license. Federal and state authority over sports event contracts remains contested, and future legal developments could affect availability.
Hard Rock Bet determines its sportsbook odds, typically including a bookmaker margin in the available prices. Customers can accept a line, look for another market, or use eligible promotional boosts, but they cannot post their own odds for another bettor to accept.
Novig lets users accept an existing quote or place a limit order at their preferred price. If a Miami Dolphins contract is offered at 53¢, for example, a user can post an order at 51¢ and wait for another trader to fill it. The order only executes if sufficient opposing liquidity becomes available. Novig also charges no maker or taker fees on pregame straight trades. Maker orders remain fee-free across live markets and futures, while taker fees apply to live straight trades and most futures. Parlay fees are included in the quoted price.
Let's say the Miami Dolphins are available at 52¢ on Novig and -110 on Hard Rock Bet for the same pregame spread.
On Novig, $52 purchases 100 contracts. If the selection wins, the contracts settle for $100, leaving $48 in profit without a trading fee.
On Hard Rock, a $52 wager at -110 returns approximately $99.27 if it wins, including $47.27 in profit.
| Winning position | Amount risked | Total payout | Net profit |
|---|---|---|---|
Novig: 100 contracts at 52¢ | $52.00 | $100.00 | $48.00 |
Hard Rock Bet: $52 at -110 | $52.00 | $99.27 | $47.27 |
At these prices, Novig produces $0.73 more profit. A -110 sportsbook line corresponds to a break-even implied probability of approximately 52.38%, so an equivalent Novig contract below 52.38¢ generally offers a better return before other costs. However, actual market prices can favor either platform. A lower Novig quote could improve the payout, while favorable Hard Rock odds or an eligible boost could produce a better sportsbook return.
Hard Rock offers more flexible parlay formats, including its adjustable Flex Parlay. Users can combine four to 10 selections and choose how much of the payout is allocated to different winning outcomes. The feature uses a slider to balance the return on a perfect ticket against smaller payouts when some selections lose. For example, a five-leg Flex Parlay can be configured to pay when four or three selections win, depending on the selected structure. Increasing the payout for imperfect tickets reduces the maximum return when all five legs are correct.
| Five-leg result | Novig standard parlay | Hard Rock Flex Parlay |
|---|---|---|
5 of 5 correct | Winning payout | Winning payout |
4 of 5 correct | No winning payout | May receive reduced payout |
3 of 5 correct | No winning payout | May receive reduced payout |
2 of 5 correct | No winning payout | Generally loses |
Novig parlays use quoted market prices instead of a predetermined payout slider. Users combine selections and receive a price based on available liquidity, with applicable fees included. All legs generally must win for the parlay to pay out.
Hard Rock's SGP Max lets users combine up to 20 eligible selections across the same game, multiple games, or different sports. Novig supports same-game combinations as well, although Hard Rock's Flex and SGP Max features offer additional customization for traditional sportsbook parlays.
Both platforms cover major American sports through game winners, spreads, totals, player props, futures, and live markets.
Hard Rock has a broader sportsbook catalog, including international soccer, motorsports, rugby, and other specialized categories. It also provides traditional features like odds boosts and bet slips that combine selections across multiple games. Hard Rock offers Cash Out on eligible wagers, including certain parlays. The sportsbook determines the amount available, and offers can change or disappear as odds move or markets are suspended.
Novig allows users to sell eligible straight positions at current market prices. The amount received depends on available orders, allowing users to exit for more or less than their original purchase price. Novig also provides automatic early payouts when offsetting trades establish a guaranteed minimum return. That amount is credited immediately, with any remaining payout settled after the event. Novig parlays currently cannot be sold before settlement.
Hard Rock's rewards tie into the Seminole Hard Rock casinos in Florida. Legendary Reward Drops provides weekly rewards based on qualifying activity and membership level. Unity by Hard Rock also lets eligible customers earn points and access benefits across participating Hard Rock properties, including casinos, hotels, and restaurants.
Novig's Points program rewards trading activity through monthly tiers, paid out as Trade Credits and deposit matches. Its separate Maker Credit Program also pays cash credits on qualifying live and futures orders filled by fee-paying takers.
Novig currently offers $50 in Trade Credits after a qualifying deposit of $10 or more, without requiring a trade first. The credits are issued in five $10 increments, each expiring after 30 days. They're non-withdrawable and subject to restrictions on eligible contract prices and credit use.
Hard Rock's current Florida sportsbook promotion offers up to $500 in No Sweat Bet refunds. Eligible customers who place a first qualifying cash wager of at least $5 at odds of -500 or longer receive 10 No Sweat Bet tokens, distributed over 10 consecutive days. Each token can cover a cash wager of up to $50. If the covered wager loses, Hard Rock issues a Bonus Bet matching the stake, up to $50. Winning wagers pay normally without generating a Bonus Bet. Tokens expire on the day they're issued, and resulting Bonus Bets expire after seven days. That means the $500 headline amount is a maximum potential promotional refund, not guaranteed credits or withdrawable cash.
Novig's offer has a simpler qualifying requirement and longer credit expiration. Hard Rock offers a larger potential benefit for eligible customers who use the daily tokens and meet the refund conditions.
Hard Rock's advertised No Sweat promotion is scheduled to run through December 31, 2026. Terms and availability may change.
Novig gives Florida users a different way to trade sports, with user-set prices, fee-free pregame straight trades, and the ability to sell eligible positions against other market participants. Its prediction market model offers more control over entry prices than a traditional sportsbook.
Hard Rock remains Florida's only licensed online sportsbook, with advantages for users who prefer familiar betting slips, complex parlays, and casino-connected rewards. Flex Parlay suits bettors who want a partial payout after missing a selection.
For Florida sports fans focused on managing entry prices and minimizing pregame trading fees, Novig is worth comparing with Hard Rock's current odds. Users who prioritize flexible parlays, retail sportsbook access, or Hard Rock's wider rewards ecosystem may prefer the traditional sportsbook experience.
Hard Rock Bet remains the state's only licensed online sportsbook under the Seminole Tribe's gaming compact. However, Novig currently offers sports event contracts to eligible users in Florida through Ludlow Exchange, a federally regulated CFTC-designated contract market.
Novig charges no fees on pregame straight trades or maker orders, while Hard Rock generally incorporates a bookmaker margin into sportsbook odds. Novig also charges fees on certain live trades, futures, and parlays. The cheaper option depends on the actual contract price, sportsbook line, and applicable fees or promotions.
Yes. Both platforms currently accept eligible users physically located in Florida who are at least 21 years old and meet account verification requirements. Novig is a federally regulated prediction market, while Hard Rock Bet offers state-authorized sportsbook wagering.
Novig lets users sell eligible straight positions at available market prices and provides automatic early payouts for certain hedged trades. Hard Rock offers Cash Out on eligible wagers, including some parlays, at sportsbook-determined amounts.
No. Novig provides $50 in restricted Trade Credits after a qualifying $10 deposit. Hard Rock's offer provides up to 10 daily No Sweat Bet tokens, each covering a cash bet of up to $50. Those tokens only generate Bonus Bets when the covered cash wagers lose. Neither promotion provides unrestricted, withdrawable cash.
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Founding engineer Ari Hirsch promoted to lead product design and engineering following the company's nationwide expansion

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